Rize Design Canberra

X-Blades

Background

X Blades, established in Australia in 1989 is best known primarily for its exceptional quality boots, with the brand having developed the very first bladed outsole. It is a market leader for bladed sole football boots and a substantial competitor for major international brands.

The past decade has witnessed the evolution of Blades from a small Aussie brand with a revolutionary product to a high performance all Australian football boot company, with its new and revolutionary Bionic football boot, that is worn by many world class rugby league, rugby union, AFL and football players.

Challenges

Expanding into the North American market, X-Blades USA required an online presence to assist in the marketing of their uniquely patented boot technology to break into the competitive rugby/football boot market.

Execution/Solution

Working with the X-Blades team pout of New York and Sydney.The Rize Team are official partners with BigCommerce, a leading ecommerce infrastructure provider in the world. Integrating the Xblades design with the BigCommerce infrastructure the Rize Team were able to provide a fully customised solution to meet all the required criteria of the X-Blades team within a reasonable budget and a very short timeframe.

Outcomes

Xblades continue to go from strength to strength in the North American market, being the official boot provider to the USA Tomahawks at the 2013 Rugby League World Cup and sponsoring numerous USA Eagles Rugby Union Players. Following the success of the US site the Rize team were asked to develop the website for XBlades Canada.

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