With more people having access to the internet, most customers will search your business on the internet. Because of this whether you are selling your products online, or simply want to provide some information about your business and your contact details, having a website has become very important.
To create a website, you need to follow 4 basic steps.
1. Register your domain name (www.yourwebsitename.com.au)
Website domain name is the www web address that people will type on the internet browser to find or visit your business. In our case it is www.rizedesign.com.au
We recommend using .com.au extension if your business and customers are located in Australia. If your business is global we recommend registering .com domain extension in addition to .com.au extension.
Your domain name should be your products or services. This will help your customers to easily find your business through a search engine like Google. Your customers also like your domain name to be similar to your business name.
Your domain name will also be used when setting up your email addresses. You can also use free email address like hotmail or gmail to send emails. But using a email with your business domain name looks more professional.
To register your domain name, you will need to find an accredited registrar and pay a fee. You can search and find domain names by visiting domains.rizedesign.com.au or contact us and we can help you with this.
2. To store website files you need website hosting
You will need web hosting to get your website files stored, link your domain name and publish the website on the internet.
You can use our RizeCloud web hosting service to publish your website. This is a Sydney based, secure service that will provide fast website load times for your customers.
The cost for web hosting vary depending on the size of your website and the number of visitors you get.
3. Prepare your content
Before designing your website think about what you want your customers to do when they visit your website. This will help you work out what pages you want to on your website. It is also best to think about information or transactions your customers will want. Once you have the contents, make sure the site is structured to make it easy for them to find and do the things they need.
At Rize Design we can help you with as you with designing your website as well as write your page content and structure your content.
A website that is well designed and easy for customers to use will help your business to stand out from your competition.
Having relevant and appropriate content and images will help your customers understand your products and services and will make them feel comfortable with buying from your business.
4. Build your website
You can build your own website or have a professional web development company like Rize Design to build it for you.
When building the website you need to consider following elements:
– Website fronted design – This is the general look and feel of the website that people will see. With Smart phone usage in Australia increasing, more people search businesses or services online using their smart phones. It is best to have the websites optimised for mobiles so that users can easily read website content and find contact information.
– Website backend content management system (CMS) – CMS is a platform that allows you to update website content and images easily without learning how to ‘code’ web programming.
Websites need to be kept up to date to avoid your website being hacked. So make sure you have a plan for ongoing maintenance.
Having someone else build a website for you is a good idea if you’re new to online business. A professional web developer can build your site quickly and provide help with successful web design. Hiring a professional like Rize Design can be particularly useful if you are looking at having an online shop or offering other services through your website.