Humanity and technology are collaborating. Is your business part of the conversation?

Google’s recent article explores how advances in artificial intelligence are transforming Search — not just making it smarter, but fundamentally changing how people search and how businesses should respond. Link to the Google article on: What AI-powered discovery in Google Search means for your marketing

What does this mean for marketers & businesses

• Optimise for Intent, Not Just Keywords: As Search can understand natural queries better, content should be more conversational and address broader “why” questions, not just focus on exact keywords.

• Invest in Content Discovery: Being present in AI Overviews or other summary features becomes as important as ranking in traditional search results. This means well-structured, informative content is vital.

• Broaden Search Ad Strategy: The standard keyword-match, text-ad approach is being complemented by campaigns that leverage AI to match intent, visual inputs, and new entry points.

• Monitor and Adapt to Emerging Search Formats: Visual search, voice, “search by image,” gestures, and multimodal inputs are becoming more mainstream — businesses that adapt early may gain advantages.

• Measure Holistically: Metrics should go beyond clicks and keyword ranking — engagement, dwell time, conversion quality, and discovery of new customers will become more central.

Rize Design® can assist with updating your marketing strategy to these trends in AI-powered Search.